Strategies for Promoting the Value of Tourist Cultural and Creative Brands Based on Cultural Elements

Tourist cultural and creative brands are the condensation of culture, history, design commerce. In collision blending culture commerce, it forms unique competition advantage. The developers tourist products, based on core, explore construct symbolic meaning, help tourists to complete aesthetic journey from viewing purchasing then experience. brand strategy, should base foundation, meaning image, implant association into products through traditional inheritance innovation, so as arouse consumers’ identity strengthen value.